Performance of Top 5 Consumer Finance Apps in Ecuador Q4 2024

In the fourth quarter of 2024, the top consumer finance applications in Ecuador demonstrated diverse trends in downloads and active user engagement across the unified platform, combining data from both iOS and Android. Here, we delve into the performance of these leading apps with insights from Sensor Tower.

PICHINCHA BANCA MOVIL showed significant fluctuations in weekly downloads, peaking at approximately 42.3K in mid-December. The app maintained a high level of user engagement, with weekly active users ranging from 4.9M to 5.5M throughout the quarter.

Banco Guayaquil: Banca Móvil experienced consistent download numbers, with a slight increase to 27.1K in early December. Active users varied between 1.2M and 1.5M, indicating stable usage patterns.

Produbanco Grupo Promerica witnessed a gradual decline in downloads, starting at 11.8K and ending at 7.3K by the end of December. Despite this, active users increased steadily, peaking at over 950K in early December before a minor drop.

Banco del Pacífico observed a slight decrease in downloads, closing the quarter at around 6.1K. Active user numbers, however, showed a positive trend, growing from 417K to 385K during the same period.

Finally, Banco Bolivariano displayed modest download numbers, starting at 5.7K and decreasing to 3.5K by the quarter's end. Active users increased notably, reaching a peak of 137.5K in early December.

These insights highlight the varied performance of consumer finance apps in Ecuador's digital landscape. For more detailed analytics, visit Sensor Tower's website.